Great color!

Ugly Duckling! I think they're a lot more powerful than Wella, and higher quality. The toner product descriptions on their website are much more detailed and very helpful, making it easier to guage the final result and easier to use overall. They have high lift toners, regular permanent toners, and demi-toners. I swear by them now, they can do what other brands can't, with less damage to your hair. I actually get better results using their products at home than I have at salons paying 10x the price.

Lift my dark roots, looks beautiful!

I’ve been bleaching my hair/roots for the last 6 years. I don't have any lowlights or highlights. DIY bleachers will know – it’s a whole process. I’ve been getting tired of it lately...Letting my hair get dirty and build up oils before bleaching, double processing (I’m a dark, dark blonde naturally), letting your hair recover, toning, the smell, everything...Plus it just seems bad to do long term. I looked for alternatives and found this product. On the brand’s website, a stylist shows in a video how she used this product (100.11) to take a client’s hair from pretty much my natural color to light blonde in one go. I figured I’d give it a shot. See the before/after photos for yourself. I love the result and it only took 30 minutes. My hair was truly dark blonde before applying, prob the low end of the spectrum of what this could realistically lift. Note the "After" photos were taken in warm lighting indoors. Natural light the hair looks more ashy. It was the same process as bleaching – section hair, apply. The directions say to really saturate with product so that’s what I did. I left it on 30 min and did a ratio of 1:1.5 product to 30 vol developer. I didn't even leave on my top/crown sections the full 30 min. FYI it does make your scalp tingle a LOT (maybe it has hydrogen peroxide?) so don’t freak out lol. It’s incredible. It does look more “natural” and ashy blonde – but I think it looks more natural than anytime I’ve bleached it and I was going for a more natural, gradient look. I used to do a more icy, platinum blonde all over. If that’s what you want, I think you’re better off bleaching unless you’re already a blonde that’s only a few shades lighter. 10 out of 5 stars! I can't recommend it enough, just try it!!

I have used several different kinds of hi lift tints and this one out performs all of them! If the hair is at the correct level it’s awesome, beautiful on its own. If it’s lifted . It works beautifully as a lifting toner.

perfect shade of blonde for me, . my hair is soft and shines.

I like product but expected more

Very nice product beautiful tone tone EDC application does not fade fast.

It was gentle on my hair and gave me exactly what I wanted!